An open framework · In progress · April 2026
Mycelium is a thinking framework for how organisations can operate, adapt, and grow in the age of AI. It starts with nature. It ends with practical systems. Everything in between is open to evolve.
The thinking
"As above, so below. Nature knows it all."
Mycelium started as a question: why do transformation programmes fail when the technology works? The answer, every time, is the same — the human layer was treated as an afterthought. The machine was efficient. The organisation was not effective.
This framework is an attempt to fix that. It draws on how forests actually work — decentralised networks, no single point of failure, nutrients routed to where they're needed, resilience built through diversity rather than walls. It maps those principles onto how organisations design their operating models, their technology architecture, and their people systems.
The commercial application of this thinking is what IMS delivers. The framework itself is open. You can follow it, challenge it, or build on it.
Three ways in · Choose your context
01 · The narrative
The GTM argument — for commercial conversations
The full written case for why effectiveness before efficiency is the only argument that matters. Drucker's distinction, the competitive intelligence, the People Supply Chain moat. For Mark, Richard, Oli, and closed-room conversations.
Read the narrative02 · The stage
Adobe Summit 2026 — the pitch in progress
22-slide main stage deck. One statement per slide. Built for the Summit room. Under review with Kirsty Hulse for delivery coaching. The argument made at conference pace — for Jensen, Nick, Andrew Mackey, and the Marker Study conversation.
View the deck03 · The practice
IMS — what this thinking looks like as a practice
The IMS corporate site shows the agency capability layer. Data, technology, customer experience. The Mycelium framework is the philosophy that drives it. The two are moving toward a single destination — itmakessense.ai — when the timing is right.
See the practiceMycelium is not a product. It is a programme of thinking that generates products. The CEDF — Customer Experience Delivery Framework — is the first formal output. The People Supply Chain is the proprietary methodology that sits inside it.
The framework will eventually live on itmakessense.ai as the home for both the open-source thinking and the commercial practice. This domain is the working version — the forest floor while the trees are still growing.
The Adobe Summit 2026 conversations are the test. If the commercial case lands, the next phase moves fast.